Whittaker’s is celebrating a 75th anniversary milestone, which reflects its long heritage as a family-owned New Zealand business. Described as a “much-loved Kiwi favourite”, Whittaker’s Peanut Slab has been made to its original recipe since 1950.
Created by second-generation family member, Maurice Whittaker, Whittaker’s Peanut Slab is crafted with crunchy roasted peanuts and surrounded by smooth 33% cocoa milk chocolate.
Co-chief operating officers and fourth-generation family members, siblings Holly and Matt Whittaker, say the popularity of Whittaker’s Peanut Slab is a testament to their family’s absolute commitment to quality, including using generous amounts of peanuts.
“We’ve got a lot of dedicated long-term fans of our Whittaker’s Peanut Slab, many of whom see it as something quintessentially kiwi and associate it with special memories, so we’re delighted to share this occasion with them,” says Matt.
To celebrate, Whittaker’s hid two gold slabs amongst other Peanut Slabs in stores nationwide. Those who find the two gold slabs will each win a unique Whittaker’s VIP experience, including a trip to Wellington and an exclusive behind-the-scenes tour of Whittaker’s factory in Porirua.
There are also 75 silver slabs to be found, which will see each winner receive 75 more Whittaker’s Peanut Slabs.
