Cardboard bread tags have landed on South Australian grocery shelves.

In a country first, Tip Top has introduced tags that are 100% recyclable cardboard, made from recycled material.

The initiative will see 11 million plastic bread tags removed from waste streams by the end of 2021, when the bread tags are expected to be rolled out nationwide.

“Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste,” says Tip Top ANZ director of sales and CSR lead Graeme Cutler.

“Customers can expect to be provided with the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958.”

Even when bread is stored in the fridge or freezer, the durability of the tags remains the same as their plastic counterparts.

Cutler suggests that consumers place the tags, which can be put into kerbside recycling bins, “securely inside other paper or cardboard products, such as an envelope or paper bag, giving them the best change of being recycled into a new product rather than being sent to landfill”.

The company has not yet announced whether it will also introduce the cardboard bread tags in New Zealand.