The new BARLEYmax™ ‘supergrain’ is now available to New Zealanders wanting to improve the nutritional value of their breakfast.
Heart 1st and Digestive 1st cereals with the BARLEYmax proprietary wholegrain hit Countdown shelves this month. Made by Australian producer Goodness Superfoods, the cereals are a popular hit across the Tasman.
BARLEYmax wholegrain is in a league of its own in delivering health benefits, including reducing obesity, risk of diabetes, heart disease and colo-rectal cancer.
Developed by the Commonwealth Scientific Industrial Research Organisation (CSIRO), BARLEYmax is a non-genetically modified wholegrain with:
• Twice the fibre of regular grains, important for lowering cholesterol reabsorption and weight management
• Four times the amount of resistant starch, known to aid in maintaining a healthy digestive system
• A low Glycemic Index (GI), crucial to managing Type 2 diabetes and keeping energy levels stable for longer
Leading nutritionist and Goodness Superfoods ambassador, Dr Joanna McMillan, supports BARLEYmax’s health benefits as a great way to kick start a healthy lifestyle.
“There are not many breakfast cereals on the market that I recommend, but Digestive 1st and Heart 1st really stand out nutritionally being wholegrain, low GI, high in fibre and resistant starch, low in added sugars and they taste great.
“Increased wholegrain intake has been shown to reduce the risk of certain cancers, heart disease, diabetes, stroke and even help with weight control. These cereals really do have the potential to help combat many of the chronic diseases,” says Dr McMillan.
Heart 1st and Digestive 1st breakfast cereals are the only two cereals in the country containing BARLEYmax. The wider range of Goodness Superfoods products including wraps and bars plus the new Freekeh range, will be available in New Zealand in 2014. Freekeh is young, green wheat toasted and packed with nutritional benefits.
