US energy drink Celsius coming to NZ


Energy drink brand Celsius has plans to expand its global sales and distribution footprint to include Australia and New Zealand.

“We’re pleased to introduce our refreshing, great-tasting and functional Celsius energy drinks to consumers in Australia and New Zealand,” John Fieldly, chairman and CEO of Celsius Holdings was reported as saying. “We expect to continue our international growth at a measured pace, targeting strategically important energy drink markets and employing our proven playbook to build a strong and passionate consumer base.”

Suntory Oceania will manufacture, sell and distribute its products in Australia and New Zealand. The company previously announced a sales and distribution agreement with Suntory Beverage & Food in Great Britain and Ireland. Sales in those markets are expected to begin in the second quarter of 2024.

“We are excited to launch our strategic plan in Q4 2024 across the retail landscapes of Australia and New Zealand, and we look forward to accelerating growth in 2025,” says Tony Guilfoyle, chief commercial officer at Celsius Holdings, Inc.

“Celsius is a brand that is breaking new ground and delivering a totally different consumer experience,” says Suntory Beverage & Food Oceania CEO Darren Fullerton. “As we build Suntory Oceania, we are delighted to partner with Celsius to evolve our portfolio and deliver new growth opportunities for all retail partners.”