Female Perspective on the future of food production.


Nine influential Kiwi women from across the primary industries sector gathered in Manawatu to discuss where-to-next for our food producing nation. They came together as part of the ASB Perspective 2025 round-table discussion, a headline event at this year’s New Zealand AgriFood Week in Palmerston North.

“ASB Perspective 2025 is such a special and unique event to be a part of because it’s a longer form interactive discussion, between some of the brightest female minds across the food production sector, who you don’t normally interact with regularly,” says Perriam.

Jane Brice, who heads the operations of the ASB Rural team, says exploring how this country can remain at the forefront is exciting, and ASB was proud to be providing a platform for female leaders from across the industry to come together to share their insights.

For founder and director of Kiwi Quinoa, and panellist Jacqui Cottrell, moving beyond chemical-based agriculture was just one of the opportunities New Zealand needs to grasp.

“There is already the perception that we produce safe, clean food. I think we have the potential to take that and run with it. Potentially move further into the regenerative space. After all, customers are becoming increasingly interested in what their food doesn’t have, rather than what it does,” says Cottrell.