Keri Juice is tapping into a universal truth: Kiwis have opinions – especially about food. The ‘End the pulp priction’ campaign playfully explores the consumer choice of smooth or pulpy juice? Keri Juice is doing it with a fun musical twist.
The centrepiece of the End the Pulp Friction campaign is a music video starring New Zealand’s comedy duo, Laura Daniel and Joseph Moore.
In an upbeat, tongue-in-cheek pop anthem, Laura and Joseph battle it out, representing the comical clash between #TeamSmooth and #TeamPulpy the video shows the duo embodying the passionate (and often over-the-top) arguments for each side. Think epic kitchen showdowns, dramatic juice spills, and lyrics that perfectly capture the absurdity of the pulp debate. The song’s playful lyrics and infectious beat will have you choosing a side (and maybe even dancing along).
“We wanted to create a campaign that resonated with Kiwis’ sense of humour and acknowledged their passion for food preferences,” says Tracey Evans, marketing director, Coca-Cola New Zealand. The “End the ‘Pulp Friction’ campaign is a light-hearted way of embracing the playful side of these debates and reminding everyone that whether you’re #TeamSmooth or #TeamPulpy, Keri Juice has got you covered.”
The music video is more than just entertainment; it’s an invitation to Kiwis to join the #PulpFriction conversation and share their own #TeamSmooth or #TeamPulpy stories and declare their allegiance.
Watch the debate on Instagram: Laura Daniel | Make sure you ask your partner what kind of juice they like before marrying them | Instagram
