Naturex has launched Europe’s first clinically proven – and proanthocyanidin (PAC) standardised – organic cranberry powder targeting urinary tract health.
New Pacran® Organic is an extension to the existing range of Pacran ingredients, which are clinically proven to reduce the recurrence of urinary tract infections (UTIs). Pacran ingredients are unique full spectrum whole cranberry powders, and are not based only on certain active extracts, such as PACs. Independent science demonstrates that full spectrum cranberry is more effective in helping to prevent UTIs.
Pacran® Organic was introduced to the European market for the first time at the Vitafoods Europe 2013 exhibition, which took place in Geneva this month.
“In Europe, organic dietary supplements are only a small part of the overall market. We firmly believe this is because there has been a lack of investment in gold-standard clinical research involving organic ingredients. With strong scientific substantiation behind it, we believe Pacran® Organic will enable our customers to tap into this fantastic opportunity,” says Dan Souza, senior director of sales and marketing – DBS Division.
Pacran Organic is part of the NAT life™ range, Naturex’s portfolio of ingredients offering scientifically proven benefits and unique compositions achieved through proprietary processes.
Naturex manufactures natural speciality ingredients for the food and beverage, nutrition and health and personal care industries. Headquartered in France, Naturex employs 1,400 people and has 15 production units located in Europe (France, Italy, Spain, Switzerland, England and Poland), the USA (New Jersey and California), Brazil, Australia, Morocco and India. In addition, the group has several sales offices worldwide.
Naturex-DBS was created following the acquisition of Decas Botanical Synergies (DBS) by Naturex. The entity is responsible for the development of value-added ingredients for a range of sectors, including dietary supplements, functional foods, animal feed & nutrition, personal care and cosmetics, and oral health.
