Popular Kiwi coffee business Allpress has been purchased by Oceania’s leading beverage company Asahi Beverages.
The purchase marks the start of Asahi Beverage entering New Zealand’s fresh coffee market as it expands its portfolio. The headquarters will remain in Auckland.
Allpress CEO Vaughan Magnusson says this positions Allpress for growth and Asahi is the right company to take it to the next level.
“[Asahi] have the extensive customer relationships and FMCG-expertise to help ensure Allpress’ long-term success while preserving our heritage, culture, and integrity,” he says.
“We don’t expect anything to change for customers or consumers because Asahi is committed to ensuring that Allpress keeps its identity. It’s business as usual at our roasteries, with the same great local coffee and service.”
Allpress’ major focus is selling fresh roasted coffee beans to cafes and restaurants. The business recently launched speciality iced coffee and cold coffee shot products and operates Underground Coffee. In addition, Allpress sells direct to consumers via online and through more than a dozen Allpress cafes, including in Auckland and Christchurch.
All Allpress jobs are safe and Michael Allpress will remain as an ambassador, while management will also stay to ensure the business maintains the unique identity and ethos that has made it such a success over the past 30 years.
Michael Allpress says that when he started the business in Auckland more than 30 years ago he never imagined the journey he was about to embark on.
“[T]he time is right for the business to go to the next level,” he says. “The expertise, craftsmanship and relationship-based culture it has developed, mean it’s very well-placed to take this next step. I can’t wait to see what’s next for the business and the team.”
Asahi Beverages New Zealand CEO Andrew Campbell says the two companies are “a great fit”.
“We’ve been impressed by their premium branding, commitment to flavour, quality customer service, and track record of growth – all of which are attributes Asahi Beverages shares.
“We’re thrilled to extend our portfolio of brands into the large and complementary coffee category, which will also help us meet more of our customers’ needs whether they be cafes, restaurants, pubs or retailers. This acquisition consolidates our position as the multi-beverage provider of choice for customers and consumers.”