From February 8, New Zealand Winegrowers will be holding the first New Zealand Wine Week.
The week’s events will include activities across the US, Ireland and Canada, with a wide ranging programme including tastings, discussions and online activities.
“These events will explore our New Zealand wine story showcasing our premium, sustainable, and diverse wines, and the opportunity to participate in live discussions with leading wine voices from around the world,” says Charlotte Read, general manager of marketing at New Zealand Winegrowers.
“In these challenging times we are delighted to be able to work together across our key Northern Hemisphere markets to bring a wide range of valuable intel and insight from renowned speakers. We aim to shine a light on many aspects of New Zealand wine during this week and show that even though we can’t physically be together, we can raise the profile and celebrate New Zealand wine with our trade and media audiences.”
The programme will include a sustainability focussed webinar, a winemaker led panel discussion exploring behind the scenes in NZ wine cellars, a webinar looking at the different regions that excel in growing Pinot Noir, plus more.
An innovative online New Zealand wine catalogue will also be launched, which will enable customers to browse participating winery profiles and compare varieties, price, channel and availability in each market. Guests can make appointments with wineries and importers to discuss potential distribution opportunities, and in the UK request samples where applicable.