Cracker of a concept…


New era of manufacturing begins for Arnott’s Group in Avondale

The Arnott’s Group (TAG) has resumed manufacturing in New Zealand, bringing a welcome boost to the local economy and exciting additions to its iconic snacking range.

TAG’s new multi-million-dollar, 4000sqm manufacturing facility in Avondale, Auckland, has been designed as an innovation hub for Arnott’s sweet and savoury biscuits across the ANZ region and to accommodate further growth and expansion of the 180 degrees cracker brand, acquired by the business in May 2021.

Arnott’s Group CEO, George Zoghbi says the new facility signals TAG’s commitment to ongoing investment in New Zealand, enhancing localised supply chains and strengthening manufacturing, technology, capability and skills.

“The Avondale facility has been designed to unlock world-class innovation and flexibility for the broader Arnott’s network and will allow us to increase our locally made Arnott’s range,” Zoghbi says.

“The integration of 180 degrees in 2021 and the subsequent construction of Avondale, have meant greater speed and agility within the New Zealand arm of our 157-year-old business, that will allow us to unlock new products and reach new consumers.

“It will also further strengthen the century long affection we know Kiwis have had for the Arnott’s brand, which recently saw us recognised as NZ’s most trusted biscuit brand in the 2023 Readers Digest Annual Trusted Brand Awards.”

Mike Cullerne, TAG’s country director NZ, says the opening of the Avondale facility reaffirms TAG’s commitment to the local NZ economy, industry and community, as part of the business’ ‘support local’ ethos.

“The announcement is a welcome boost for local suppliers responsible for everything from ingredients to logistics and will also allow us to strengthen relationships with our retail partners around the country and continue supporting local food relief charities.

“Our fast and flexible facility in Avondale will support further expansion of the premium 180 degrees brand both domestically and in Australia and allow us to develop new Arnott’s biscuits for New Zealand customers to enjoy. Last year alone, New Zealanders consumed over 30 million 180 degrees crackers – an astounding level of support for this locally made brand.”

The inaugural Arnott’s products baked at the Avondale facility are Arnott’s Shortbread Bites, a new range of premium biscuits made with fruit from Barkers of Geraldine. The melt-in-your-mouth shortbread range is batch baked, with pure NZ butter and quintessentially New Zealand flavours. There are three varieties:

  • Black Doris plum made with Black Doris plum puree plus decadent dark chocolate chips.
  • Feijoa made with sweet feijoa puree plus poppy seeds.
  • Mixed berries made with boysenberry & blackcurrant puree plus decadent white chocolate chips.