Coca Cola has given the world a sneak peek at its first paper bottle prototype.

With a goal to collect and recycle a bottle or can for every one they sell by 2030, the bottle innovation comes as part of the company’s World Without Waste commitment.

“Our vision is to create a paper bottle that can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this,” says Stijn Franssen, EMEA R&D packaging innovation manager at Coca-Cola, who is working on the project.

“A paper bottle opens up a whole new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future.”

Currently being developed in Coca-Cola’s innovation lab in Brussels, Belgium, the company says there is still some work to be done to achieve their vision of a 100% recyclable paper bottle.

“This first-generation paper bottle prototype still consists of a paper shell with a plastic closure and a plastic liner inside,” says Franssen.

“The plastic we use is made from 100% recycled plastic that can be recycled again after use. But our vision is to create a paper bottle that can be recycled like any paper.

“The next step is to find a solution to create a pottle without the plastic liner.”

Franssen is optimistic that future technological solutions will help achieve Coca-Cola’s vision, and says that when the innovation has been developed, it is a type of packaging technology that can be part of the brand’s packaging and portfolio mix.

“This is all part of our journey to find the most sustainable packaging solutions for people to enjoy our drinks in a way that is right for them, and that is right for our planet,” says Franssen.