The Arnott’s Group has acquired New Zealand business 180degrees indicating a move into the premium cracker category.

Since it was founded in 2001, three New Zealander’s have grown 180degrees into one of the largest premium biscuit and cracker brands in the country with products including a range of premium oat and seed crackers, cheese bites and lavosh.

Now Arnott’s will acquire 100% of 180degrees with The Arnott’s Group CEO, George Zoghbi, saying this creates an opportunity to strengthen and diversify its presence in New Zealand and support local business.

“We know there is a strong appetite in New Zealand for locally produced, premium, wholesome products,” he says.

“The acquisition allows us to invest in a rapidly growing market, and to continue to innovate by introducing new tastes and textures that complement our existing product range.

“Both Arnott’s and 180degrees are committed to creating delicious moments by producing products that focus on taste and integrity.”

180degrees co-founder, Jill Seton says what started as a passion project founded around a shared love of travel and food has become a premium recognised business with a strong and loyal consumer base.

“It was important for us to partner with a company that shares our appreciation for legacy with a strong innovation approach,” she says.

“As an iconic and much-loved business with a rich history, we knew the team at Arnott’s would be just the right fit.”