Have you got an important message you’d like NZ Food Technology News readers to know about?

An advertorial is a paid-for space, but one that looks like an article rather than an advertisement.

Whilst the NZ Food Technology News editor enjoys receiving your media releases, we can’t guarantee that we’ll be able to cover your particular story.

So for those times when you want some guaranteed news coverage, an advertorial is a great option.

What’s an advertorial?

An advertorial is a paid-for space, but one that looks like an article rather than an advertisement:

Advert + Editorial = Advertorial.

Why choose an advertorial rather than an advertisement?

Advertisements work really well, but when you’ve got a particular message to communicate, sometimes there just isn’t enough space in an ad.

But an advertorial is geared towards having a good amount of words.

Plus because it looks like an editorial (i.e. something we’d write ourselves in NZ Food Technology News), it tends to communicate ‘with’ our readers, whereas adverts are more likely to be glossed over.

What are the advertorial options with NZ Food Technology News?

You can choose whether to feature your food technology advertorial in print, online – or both.

• Print advertorials: Print advertorials are a tried-and-true promotional medium, and are a great way to reach NZ Food Technology’s 4,100 monthly magazine readers.
• Website advertorials: Whereas a print advertorial is in circulation for just one month, an online advertorial will remain on our website indefinitely – so the number of readers it can attract is unlimited.

Why can an online advertorial attract unlimited readers?

The online potential of your advertorial is unlimited because of the power of search engines, such as Google. This is because the words you use in your advertorial copy (as well as the behind-the-scenes meta data) can help to attract search engine traffic to your advertorial.

Plus, if you link to your website from the advertorial on the NZ Food Technology News site, this inbound link provides your website with extra search engine optimisation (SEO) benefits. You see, search engines like it when reputable websites (such as NZ Food Technology News) link to company websites.

How can I find out more about advertorials?

To find out more about advertorials, go to the online Media Kit to see what the options, specifications and requirements are.

And if you need any help, just contact us. The NZ Food Technology News Sales Manager can put together an advertising (and advertorial) package to suit your budget and your marketing goals.