PMA Australia-New Zealand and Produce Plus Magazine have announced five finalists for the Marketer of the Year Award 2012, the newest accolade for Australasian fresh produce and floral industries.
The finalists are Helen Hill of Achacha Fruit Management, for her marketing of the Achacha; Adelaide Produce Markets, for their 'Burst of Freshness' campaign; Luke Westley of Horticulture Australia Limited, for his work on the 'Aussie Apples' campaign; Freshmax, for their 'Mahana Red' campaign; and Mitolo Group, for their marketing of Carisma potatoes.
In its inaugural year the Marketer of the Year Award has attracted an impressive list of entries from all points of the value chain across Australia and New Zealand. The award recognises outstanding achievement over the past year in the marketing of fresh fruit, vegetables and flowers in Australia and/or New Zealand.
“We have been very pleased by the strength and scope of the entries we've received for the first year of the PMA-Produce Plus Magazine Marketer of the Year Award. The entries demonstrate the high level of skill in the industry in Australia and New Zealand, and the increasing sophistication of the fresh fruit, vegetable and floral market here,” says Produce Plus Magazine editor Tom Bicknell.
Chief executive officer of PMA Australia-New Zealand, Michael Worthington says, “From the nominations, it does make you realise how much great work goes on to promote fresh produce and we are very glad to be able to recognise the top marketers in our industry."
The winner of the PMA-Produce Plus Magazine Marketer of the Year Award 2012 will be announced prior to the conference gala dinner at the PMA Fresh Connections conference and trade show on 27 June 2012.
A report on the five finalists will feature in the upcoming winter 2012 edition of Produce Plus Magazine, which will be distributed to all delegates attending PMA Fresh Connections in Melbourne on 26-28 June. An in-depth interview with the winner will follow in the spring 2012 edition of Produce Plus Magazine.
Finalists
- Helen Hill, Achacha Fruit Management (Achacha)
- Adelaide Produce Markets (Burst of Freshness)
- Luke Westley, Horticulture Australia Limited (Aussie Apples)
- Freshmax (Mahana Red)
- Mitolo Group (Carisma)
For more information:
Visit: www.pma-anz.com
