It’s a long way from Europe to the Oceanic region, which is why over the past ten years Marel have forged such a solid place in the local food processing market. By being ‘on the ground’ with a team in Australia and New Zealand, Marel are a growing entity.
With origins in Iceland, Denmark, and Holland and other business centres across the globe, Marel find it important to have local standalone divisions in all of the major countries they supply to.
Marel has a key focus on customer service, it’s what separates them from their competitors. They believe that the sale only starts with the purchase order and that through offering a customised installation and ongoing maintenance service, they are not only supplying top of the line systems but a support service to match the integrity of the products.
“It is imperative that we have had a solid stand-alone team based locally in both Australia and New Zealand, to help us meet the requirements of our customers. This has been the cornerstone of our success in the Oceanic region,” says Jonathan Rankin – general manager of the Oceanic sector.
With a brand like Marel, R&D and innovation plays a major part in breaking new ground and setting the standard in the industry for quality and technological solutions. The reputation of Marel as innovators is something that continues to develop as they keep an eagle eye on the future and lead the way in automation.
Jonathan Rankin says: “Giving our customers the power to reduce risk and maximise profits is very empowering, it is something we take seriously and something that we are focused on.”
Developing turnkey solutions for both the large and small food processing market is what Marel do best. The ability to engineer solutions that 
increase yield, maximise raw material usage and reduce waste has meant that Marel are able to state that Marel systems are profit enhancing, cutting edge and top quality.
It is simple to understand – where labour costs are reduced through streamlined automation and when the raw product is so carefully handled and ‘processed’ to achieve maximum output that in comparison to existing systems, the Marel advantage is that their customers can see a 1.5-2 percent rise in yields and subsequent profit and their waste costs are drastically reduced too. It’s a win-win solution for all.
In a world where everything is delivered fast, and yesterday is too late, Marel take the time to get to know their customers, they think about how they can deliver turnkey solutions and develop systems that deliver on the customers expectations and beyond.
Marel are a leading food processing equipment supplier that have an unsurpassed reputation across the globe. From deboning plants and poultry processing plants to deli slicers and weighing equipment, they really do have a vast array of solutions for most business sizes.
For more information:
(Brisbane) Tel: 00617 3900 3000
(Auckland) Tel: 09 263 0366
