Silver Fern Farms says its tie up with celebrity cook Annabel Langbein brings a synergy between how she feels about food and how the company wants to represent its products.
Annabel Langbein is a leading celebrity cook, food writer and publisher, and the star of her own television series, Annabel Langbein – The Free Range Cook.
Her new book Annabel Langbein – Free Range in the City was published in mid-October and became the top seller in the New Zealand non-fiction bestsellers list less than two weeks after hitting the shelves.
She makes no secret of the fact that she selects only the best ingredients for her recipes.
“I believe in starting with the best quality produce and enhancing it with a global pantry of flavourings to create sensational meals that are surprisingly simple to make,” she says.
These words clearly resonated with group marketing manager for Silver Fern Farms Sharon Angus.
“We are very excited about this opportunity with Annabel. She will be a fantastic advocate for our brand and there are so many synergies between how she feels about food and how we represent our products.
“Our research has shown that many New Zealand consumers want a helping hand when it comes to cooking red meat. We have found that they want inspiration, easy recipes, short cooking times and tips on how to produce great meals.
“We are committed to helping people build their knowledge and appreciation of our product and Annabel will be the perfect guide,” she says.
The company says people will be able to learn even more about how to present Silver Fern Farms lamb and venison with recipes and demonstrations from Annabel.
“Partnering our natural, lean products, packaged in smaller sizes for convenience and less waste, with Annabel’s extensive knowledge will prove a failsafe way for New Zealanders to prepare tasty, nutritious meals,” says Ms Angus.
Silver Fern Farms will support the partnership with a fully integrated marketing campaign including television commercials, point of sale, in-store demonstrations, sampling and consumer promotions, and online integration of the two websites www.fresheveryday.co.nz and www.bestcutsbestrecipes.co.nz
