Browsing: Exporting & Importing
Visiting New Zealand for the first time last year, Commonwealth Enterprise and Investment Council chief executive Richard Burge was struck by the internationalism of the country. Here, he talks exclusively to NZ Food Technology magazine about how Kiwi food and beverage exporters can use that quality – as one of many – to triumph in the post-Brexit age.
Walking around Auckland, all sorts of languages are being spoken by people from across a huge geographical spread but who identify as New Zealanders. New Zealand has proved over many decades that you don’t have to be at the physical centre of the world to be at the centre of its commerce, reinforced by the expeditionary and open approach of its exporters.
The Commonwealth Business Forum (CBF), held in London in March, highlighted the many business opportunities which exist across the Commonwealth. As one of the leading members of the Commonwealth, and most economically successful, I looked forward to seeing a strong delegation of New Zealand businesses there. This forum was organised alongside the biennial Commonwealth Heads of Government Meeting (CHOGM) and convened 800 senior Commonwealth business leaders alongside approximately 30 heads of state at three iconic London venues. It was a huge opportunity for business leaders and decision makers to make connections and explore the many reasons the Commonwealth is such a unique platform for trade and investment.
As chief executive of a business organisation, the issue of the UK leaving the European Union is obviously one which I discuss regularly. However, whilst it may be a preoccupation in the UK, it isn’t necessarily so for the rest of the Commonwealth members. Commonwealth countries may have to re-think how they trade with and gain access to Europe, but this shouldn’t result in diminished opportunities for their export markets. In January New Zealand reported record high export figures, contributing to a hugely reduced trade deficit. But it is still vital that the New Zealand business community continues to reach out to new export markets.
Commonwealth markets have both diversity and youth on their side – the network is made up of 53 countries of all shapes and sizes, with 60% of its population under the age of 30. The Commonwealth is adding to its middle class faster than any grouping, and is due to contain 1 billion middle class consumers by 2020. Including key global growth areas like India, East Africa and Nigeria, disposable incomes are rising and market opportunities growing. As a result, the total global exports of Commonwealth countries almost tripled between 2000 and 2013. In addition, the ‘Commonwealth Factor’ – shared values, regulatory systems and language – makes trade costs on average 19% lower between Commonwealth countries.
So, having plugged itself so effectively into the markets of the Pacific – China, Australia, the US, Japan, South Korea and, of course, the Commonwealth markets of the Pacific Islands (where the landmark PACER plus agreement is doing great work to stimulate trade), Singapore and Malaysia (one of New Zealand’s fastest growing export markets) – now may be time for New Zealand to look further afield for new growth. It is hugely encouraging to see the work that has already gone into the negotiation of a New Zealand-India FTA, and I’m delighted to see New Zealanders recognising the potential of Indian markets in the future. Indeed, with exports to India only valuing NZ$639 million in 2016, compared to $9.4 billion with China in the same year, there is clearly potential for growth in this area.
Exports to Africa are another area where there is an opportunity to do more. Major progress has already seen exports to the continent triple from 2004-2014, with 9% of New Zealand’s dairy exports now Africa-bound. But there is still huge untapped potential in the region. Commonwealth countries in the East African region are all growing their GDP in excess of 5% per annum (Kenya, 5.5%, Rwanda 5.2%, Uganda around 5% and Tanzania 6.6% in 2017), and represent major opportunities for New Zealand’s world renowned agricultural produce.
These are opportunities that CWEIC’s export champions are already making the most of. Our CommonwealthFirst Export Champions are carefully selected UK SMEs who have an exciting and innovative product or service, and an enterprising approach to export opportunities. Naturally Tribal are making the most of growing disposable incomes to find a gap in the African skincare market, particularly in Nigeria. London-based African fashion retailer Sapelle have a supply chain spanning 15 African countries and are shipping orders all over the world. And sweet potato snack manufacturer Sacoma are helping small holder farmers in Kenya to take their products across the continent and around the world.
At the larger corporate end, CWEIC’s strategic partners are also thriving in Commonwealth markets. World leader in construction and agriculture equipment manufacturing JCB makes more than half of its global profits in India, having manufactured an astonishing 75% of all Indian construction equipment in 2014. Banknote manufacturer De La Rue’s major clients include India, Botswana, Nigeria, Kenya, Sri Lanka and Malta, with a new Sri Lankan banknote being released by them just this month. Leading international bank Standard Chartered continue to earn around 90% of their profits in markets across Asia, Africa and the Middle East, many of them in the Commonwealth. So, there are opportunities in a range of sectors, across a huge spread of Commonwealth countries, that New Zealand’s businesses can capitalise on.
However, what makes New Zealand and its exporters stand out in the world and the Commonwealth is not just their excellent products, but the way they go about doing business. New Zealand, having topped Transparency International’s list as the least corrupt country on earth for the second year running, is a byword for probity and good business practices. It tops the World Bank’s Ease of Doing Business rankings overall, and three of the index’s subcategories. Both in integral areas of practicality like the availability of credit, handing out of construction permits and regulation; and in softer areas such as conforming to values of transparency and accountability…New Zealand measures exceptionally well.
New Zealand’s authority in and commitment to the values of democracy, good governance and the rule of law does not go unnoticed in Commonwealth markets, and offers an edge over competitors who may be viewed as less trustworthy – a key factor in terms of who governments and companies choose to invest in and trade with.
It was clear to me from my short tour of New Zealand and from my interactions both with government officials and businesses, that as a country New Zealand has exactly the right approach to free and open trade, and exporting. What it should be looking to do now is diversify its export destinations and, to a degree, diversify the products and services being exported to suit new markets. It is my hope that many of these will be Commonwealth markets, given the huge potential of the emerging markets within the network, and the changing global landscape which is forcing many of the Commonwealth’s established economies to adapt.
The changing face of global trade, and the unions which underpin traditional trading relationships, should not be a deterrent for New Zealand’s excellent business community to continue forming new trading relationships around the world.
Importers of Cooling Towers, Water Chillers, cooling and control equipment, Plastics processing machinery including loading, blending, drying, mixing, conveyors, and robots. INJECTION and BLOW MOULDING, and EXTRUSUION, MACHINERY.
Technical support and a back up of spare parts made possible by volume and commitment to looking after our customers long term. With continued supply of strong brands for more than 20 years with a good reputation. Large stock holdings and spare parts held in our Penrose warehouse.
We are here to help.
112A MAYS ROAD
PO BOX 12899
Prime Pump is a Kiwi company that, exclusively, brings the world’s best pump technology home.
Established over 10 years ago, we are an inter-generational company committed to the future of our clients’ companies, and their clients too.
Our pumps are used in a range of situations where lives, livelihoods, and the environment can be at stake. Because of that we feel a real responsibility to providing technology that delivers quality, efficiency, and reliability every day.
We are innovators and continue to look for ways to improve our service and add value to the products we sell and hire.
10 Chesterfield Street
PO Box 412
For over 30 years Auckland based JdeR Ltd have represented Cintropur® as the Oceania region agents importing directly from the factory in Europe. We stock the full range of quality systems, consumables, accessories and spare parts. We deliver Nationwide and have air and sea freight export capabilities regularly sending product to Australia, Pacific Islands and Asia.
Cintropur® a name that is synonymous with quality in the field of water filtration. Sold in over 50 countries worldwide the Cintropur® brand comprises of an extensive range of domestic whole house and industrial high flow and economical water filters, water treatment units and U.V systems for the removal of suspended particles, chemicals, chlorine, colour and bacteria from water.
Unit D, 400 Great North Road
P.O Box 47-409
Camfil is the Global leader in Air-filtration for critical process with a direct to market presence in New Zealand. We are a Green company focused on the Total cost of ownership to our customers while still providing them the best Clean Air Solutions. Our range includes Process and Food safety tested filters, Air-Purifiers, Comfort air filtration, Molecular gas filtration, Dust and fume collection systems, Storm proof intake louvers, Vermin and insect screening systems, Biological containment systems, Pressure gauges and air-flow measuring products. Our services include custom and detailed design, IANZ accredited air testing, IQP registered fume cupboard inspections, Validations and certification for clean process applications to ISO, AS/NZ and NSF standards. We strive to provide our customers with the best service and advice.
Unit 30 / 930 Great south road
PO Box 112097
Cambridge, Waikato 3450
07 827 8435
The New Zealand Food Innovation Network (NZFIN) is an accessible, national network of science and technology resources created to support the growth and development of New Zealand food & beverage business of all sizes by providing facilities and the expertise needed to develop new products and process from idea to commercial success.
Te Ipu Kai, 28 Verissimo Drive
PO Box 107039
MilkTestNZ is a world leading milk testing laboratory using highly automated processes and advanced technology. A range of microbiology, composition, analytical and specialty tests are available. More recently, MilkTestNZ has expanded its capability to include residue testing in both milk and milk products. MilkTestNZ provides a high quality service with rapid turnaround times at cost effective prices to our customers in New Zealand and internationally.
CEO – Margaret Malloch
Division Manager – Analytical/Specialty – Jacob Babu
Technical Manager – Gavin Scott
Business Development Manager and Customer Service Manager – Kavitha Babu
1344 Te Rapa Road
PO Box 10208
GreenMount Foods is a leading New Zealand food manufacturer providing world class fresh and value-added vegetables , stocks and glaces and sauces for food service, retail and manufacturing customers in Asia, USA, Middle East, Australia and New Zealand.
1404 Omahu Road
Filtercorp is the pre-eminent provider of filtration product and services enabling a cleaner tomorrow. Experts in Dust Management, Ventilation Systems, Flexible Connectors, Liquid Filtration – and now teamed up with a world leader in Industrial and Commercial Fans. Our range of fans will blow you away!
17-21 Kawana Street
+64 3 377 9212
+64 9 483 4355
Foodtech Packtech (FTPT) is New Zealand’s largest food manufacturing, packaging and processing technology trade show. This free to attend event brings industry professionals and decision makers together providing a forum for education, discussion and the sharing of knowledge and expertise, critical to the sustainability and growth of the industry.
Co-located in with the Materials Handling & Logistics (MHL) Expo the event attracts 250+ local and international suppliers and 4,500+ qualified visitors – a must-attend event for anyone involved in the food sector.
Visitors get face-to-face with the latest technologies and the newest developments confronting the food manufacturing and packaging industries.
217 Greenlane Rd West
PO Box 9682
RD2 International Limited is a supplier of high quality industrial ingredients.
It primarily trades in fruit and vegetable purees, juices and IQF products for food and beverage manufacturers.
Level 2, Vernon Street
Previuosly trading as Auckland Bearing Distributors Ltd , SMP Bearings and BTS. ABD Group has grown from a distributor of Nachi brand bearings to incorporate a wide variety of well-known agencies and cover manufacturing, engineering and automotive customers. Our staff have over 250 years combined experience in providing expert bearing and power transmission solutions. We are still proudly 100 percent New Zealand owned and operated.
We believe in offering the right solution for your problems regardless of brand. Whether you want performance, price or a specific feature set we can recommend and supply to match your requirements. We recommend and supply Nachi, NSK, HCH, KOYO, FAG, TIMKEN bearings, NAK oil seals and many other world renowned brands. We are New Zealand’s exclusive agents of high performance KRYTOX lubricants.
56 Diana Drive
PO Box 100 526
09 444 4963
09 969 1877
07 282 8954
Our mission is to enrich and nourish people’s lives by bringing healthy, natural and quality products to our customers.
JPNZ focuses on being a leading provider of “Healthy Natural New Zealand Goodness” products to our customers overseas and at home.
55 Sheffield Street
Viniquip is New Zealand’s leading importer and distributor of bottling, packaging and processing equipment to the wine, fruit juice, beer, cider and general food and beverage industries.
Established in 1991, this privately owned company takes great pride in delivering European machinery, equipment, product and expertise throughout New Zealand, Australia and the South Pacific.
Viniquip maintains offices in Hastings, New Zealand and in Australia.
Our portfolio of internationally recognised machinery brands that are marketed exclusively include, GAI, APE, Bucher Vaslin, and Kreuzmayer amongst others.
Viniquip’s strengths include turn-key design work, project management as well as consulting to various industries.
Horst Klos / Aaron O’Keeffe
5 James Rochfort Place
Havelock North 4157
Fort Richard specialises in manufacture and supply of microbiology and food safety test systems and consumables. Rapid allergen, pathogen, spoilage organism and ATP sanitation monitoring systems are available ex stock to assist in your plant management and HACCP control. Technical support is assured with 4 in-house professionals from the industry.
Our expertise is available for all food production companies, whether in setting up a simple allergen testing program or implementing a full-scale laboratory capable of testing for Listeria on-site in 16 hours. Time is money, why wait for results?
12 Huia Road
PO Box 22-172
Cawthron Analytical Services is a division of the Cawthron Institute, an independent science research organisation servicing the primary sector. It is an ISO 17025 accredited contract laboratory that has been operating for 40 years, and has a proven track record for quality, analytical excellence and scientific expertise. Cawthron Analytical Services offers the latest in analytical technology, customised services and a rapid response to industry needs. Capability includes: food chemistry, microbiology, aquatic toxins & natural products testing to GMP & TGA requirements. In addition to the routine services available there is a specialist analytical R&D team available for customised analytical work.
98 Halifax Street East
Private Bag 2
Detectaclean is a leading supplier of metal and X-ray Detectable products used in the production of dood, beverage and pharmaceuticals. A comprehensive range of cost effective products are available: Storage and food handling, cable ties, earplugs, disposable safety PPE, safety knives, engineering plastics and a full list of stationery. There is also a huge range of HACCP compliant brushware with antimicrobial resistant and detectable Resin-Set DRS® Technology that helps prevents loss of brush filaments. Detectaclean products can be used in conjunction with the HACCP benchmark; food processors can have every part of their HACCP and hygiene program covered.
532C Grey Street
PO Box 7155
Manufacture and development of beverage products. Flavour Burst sports drinks, milkshakes and syrups to liqueurs, spirits and RTD’s. Distributors of beer and wine kits, Coopers, Muntons, Morgans. Manufacturers of the Brewmaster and Spirits Unlimited. Contract Bottling of miniatures a specialty. Blending, batching and product development. Export of concentrates, hops and ethanol. Suppliers of natural and compound favours to the food industry.
Technical Service, catalogue and ingredient samples available.
8 View Road
P O Box 317111