In this Issue:
Cover Story: Origin ethics …. on the path to knowledge
Infant milk now traceable
The last word: Dr Russel Norman
Fisheries a worrying web of connections
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HOPEFUL ENDEAVOURS IN PACKAGING SUSTAINABILITY
On a recent trip to the Middle East (more details next issue), I came across my first real contact with widespread country-of-origin packaging on food. In Qatar, fresh food sold in supermarkets includes where it is from in large writing on signs and on the product labelling itself. New Zealand gala apples, for example, sit proudly between other varieties from Poland, China and Australia…there is no ambiguity or confusion, and it makes shopping simpler and more enjoyable.
Our story this month on the promise of country-of-origin labelling here shows the food industry generally supports the move, and rightly so. It’s a terrific branding tool, and perfect for purchasers as the general public get more educated on where food comes from. Check out our story on Maori kiwifruit initiatives, read about one of Waiheke Island’s wine success stories, and catch the preview for FoodPac in Australia. Have a happy May.