Arnott’s target market sectors with Xbox shaped Shapes and Gluten free range


Flavoured snack, Arnott’s Shapes, is shaking up the snack gaming sector by introducing the limited-edition Shapes Barbeque product in the shape of an Xbox Controller. “Whether this lip-smacking snack is your chosen player two, or one to enjoy with mates, it’s the must-have addition to any gaming set-up,” says Arnott’s.

Keryn Bloor, head of marketing at Arnott’s NZ says: “We are thrilled to bring this innovative collaboration to Kiwi Shapes fanatics and gamers, offering them a new way to enjoy their gaming sessions with a taste of nostalgia and excitement.

“Merging the iconic shape of an Xbox controller with the iconic flavour of Barbecue Shapes was the perfect way to build our partnership with Xbox, creating a more immersive experience for our fans every time they game and snack.”

For the 100,000 of Kiwis who are avoiding or intolerant to gluten, Arnott’s has also announced the latest additions to its gluten free range – Gluten Free Barbecue Shapes and Gluten Free Jatz. Available nationwide, the brand-new savoury gluten free range is made from a carefully crafted gluten free baking blend, offering the “same great taste and quality that Arnott’s is known for”.

“Gluten free consumers are set to be delighted by the new range, with Gluten Free Jatz as the perfect solution to snack, dip or top.  Gluten Free Barbecue Shapes are sure to become a go-to as a flavour you can see snack or for sharing with friends,” Arnott’s said in a release.