Chantal Organics began in 1978, in Hawkes Bay, when a group of like-minded people shared a vision of healthier food for their families. They formed a co-operative to buy organic and natural wholefoods. One of the families had a daughter named Chantal, so the name Chantal Organics is a reminder that organic and natural whole foods care for our families, our environment, and future generations.
The Chantal Organics business was purchased from members of the founding families by the Kraus family in August 2016 and is still completely NZ owned and operated.
Chantal Organics is now a nationwide manufacture and wholesaler, distributing organic products into grocery and green stores and making award winning spreads and breakfast cereals from our production facility in the Hawke’s Bay.
We also have a strong bulk foods business, which supports consumers in buying plastic-free via various bulk-refill outlets throughout the country, as well as supplying manufacturers such as bakers and other food producers with the highest quality organic ingredients.

At Directus we have an expert, global knowledge when it comes to the food and beverage industry, and over 40 years of experience backing us. With offices around the Asia-Pacific Rim in Hong Kong, the USA, Australia and New Zealand, we supply ingredients and finished products to numerous great companies around the world. We also have the ability to provide process and pack technologies, along with product innovation and development.
The key areas we operate in are:
Food Ingredients
Finished Products
Machinery
Market Knowledge & Innovation

We are 100% New Zealand owned and operated, sourcing specialised flavours and ingredients from our worldwide supply partners. The original family values and great hardworking employees are still the core of how we operate. Customers are at the heart of our business, they come first. We do our very best to ensure the experience our customers and suppliers have with us adds value along the chain, from unparalleled service, R and D support, to follow up.

We are able to provide supply and development support for the following industries:
Beverage
Bakery
Collagens
Confectionery
Cosmetic
Dairy
Meat
NZ Extracts
Omegas