Taking the time to understand business requirements and asking the right questions are crucial when selecting a label provider, according to industry experts.
“Companies that excel in this area are not only able to manufacture labels but also possess training and experience with a broad range of hardware and software solutions that interact with labelling at various points within the supply chain,” says Scott McKechnie, director of NZ sales and marketing for Peacock Bros.
Established in 1888, Peacock Bros is a well-known manufacturer of high-quality labels and a reseller of complementary hardware and software solutions, including label printers, label design software, barcode scanners, and mobile computers. With multiple facilities across Australia and New Zealand, the company offers tailored solutions and technical support designed to enhance growth and efficiency across diverse industries.
McKechnie adds, “Discussing labelling requirements and exploring potential efficiencies is key. Our partnership with leading hardware brands such as Zebra Technologies allows us to demonstrate cutting-edge printing, barcode scanning, and mobile computing solutions.”
Applications vary widely from scanning barcodes in freezer environments with forklifts, printing courier labels on demand or in small fonts at high quality, to exploring innovations like RFID, voice picking, and liner-less labels. Software solutions for label design and management are also increasingly integral to modern supply chains.
At Foodtech Packtech 2025, Peacock Bros will be showcasing a range of hardware and software offerings including Zebra Technologies printing and data capture solutions, voice picking systems, mobile device management software (MDM), and BarTender labelling design and management software.
“As supply chains grow more complex, the ability of label providers to integrate manufacturing expertise with technology solutions is becoming a defining factor for businesses aiming to improve efficiency and adaptability.”
SEE US AT FOODTECH PACKTECH STAND I06
Sponsored content: For more information phone (09) 273 4455, email sales@peacocks.co.nz or visit www.peacocks.co.nz.
