Kiwi RTD brand Alba has launched the latest addition to the range introducing Raspberry Sparkling Margarita.
Described as a refreshing twist on the classic marg, the company says it’s “made for long days and late nights, this marg is crafted with premium tequila, fresh raspberry, zesty lime, bubbles and just a little mischief”.
The new Raspberry Sparkling Margarita was created with Kiwi tastes front of mind. Alba tapped into growing demand for fruit-forward flavours and refreshing, premium RTDs.
“We’re always listening to what Kiwis are loving right now,” says Michael Tutty, head of sales and narketing at Socialsmiths. “Raspberry is having a moment, and when you pair it with tequila, lime and bubbles, you get something that feels instantly familiar but still a little bit cheeky. It’s easy-drinking and refreshing.”
The launch is supported by a collaboration with Launder, known for its iconic pink uniforms and doorstep delivery service.
As part of the partnership, Alba and Launder will be creating and sharing a mix of social content, limited-edition merch and hand-delivering Raspberry Sparkling Margarita packs. All dropped off by the Launder team in their iconic pink uniforms and custom van.
“On paper, a sparkling margarita and a laundry service have nothing to do with each other,” says Tutty. “But the best collaborations often don’t make sense at first, they just work.”
The tequila category continues to surge in popularity across New Zealand. According to NielsenIQ data (Total Market Traditional Liquor, QTR to 04.01.2026), tequila is the fastest-growing RTD spirit category, up +14.6%. The company says this has largely been driven by Alba, which has grown +59% year-on-year to now hole “72% market share of the tequila RTD category, cementing its position as the clear category leader”.
