IMCD has released a new report, Tomorrow’s Menu, featuring insights on the trends influencing the global food and nutrition industry.
The global distributor of specialty chemicals and ingredients has outlined three key trends that they predict will have the biggest influence on the industry in 2021:
Healthy inside-out
With 74% of consumers having made proactive steps over the past year to improve their health and wellness, IMCD predicts that consumers will be on the lookout for convenient ways to fit more optimal nutrition into their busy schedules.
New food adventures
This year’s Covid-19 pandemic has meant that there has been an increase in home cooking, eating and exploring different foods. IMCD says that consumers are increasingly wanting to experiment, while still searching for high-end, premium options with natural flavours and interesting texture profiles.
Conscious living
In today’s market, flexitarian, vegetarian and vegan diets have hit mainstream. However, IMCD highlights the growing need for formulation support to overcome the challenges associated with replacing staples such as eggs in recipes.
“The food and nutrition market is extremely dynamic and continues to evolve as consumers seek out new experiences aligned with the growing demand for healthy and sustainable products,” says Marc Van Gerwen, business group director of IMCD Food & Nutrition.
“Developing innovative and delicious products all starts with understanding consumers and the manufacturing standards and requirements of our customers.
“We can then support with the crafting of formulation solutions that use our high-quality portfolio of ingredients to respond directly to market needs.”
