Some matters of taste are set in stone. Dogs rule, cats drool. Purple and green should never be seen. But when it comes to what we drink, Kiwis’ tastes change like traffic lights, says the team at Coca-Cola.
Using a groundbreaking New Zealand innovation (Needscope) that matches our choices to emotions rather than fixed demographics, the team at Coca-Cola has discovered what makes us tick when we’re in front of the fridge.
The truth is, we’re a fickle bunch. While water is the drink of choice for many, almost nobody drinks water all the time, no matter how health-conscious they are. “We are hard-wired not to do without,” says Coca-Cola knowledge and insights manager Carl Edkins. “We often don’t want to make compromises.”
Just like some people’s voices change when they pick up the phone or visit their elderly grandmother, different situations and emotions change our taste every moment of every day.
Instead of the traditional marketing demographics, which put us in rigid boxes like ‘household spender aged 25-34’, or ‘male, married with two kids, over 40’, our drinks choices can be roughly divided into six emotion-driven flavours: vibrancy, affiliation, tranquillity, composure, superiority and bravado.
Kiwis make around eight drinks choices a day based on our moods, whether we’re feeling insecure and need to show our superior taste (think a sophisticated drink like a Schweppes tonic water and mixer), or we’re at a beach party and we’re in the moment (something fizzy, fruity and calories be damned). The next morning, we may well be reaching for that soothing glass of water, as the guilt hits.
“You need to have an option available for each one of these needs when you walk into a store,” Edkins says.
And our options are set to expand. While Kiwis are spoilt for choice when it comes to drinks that tempt our risk-taking love of adventure (our bravado emotion), such as energy drinks, sports drinks and bottled water for hardcore fitness enthusiasts, we’re behind the Aussies when it comes to drinks that show our superior discernment.
As our population boom opens the door to niche products – and as more of us leave the age of mountain-running on weekends – Edkins says New Zealanders can expect more exotic choices that set us apart from the usual soft-drink crowd. In the future, we’ll be choosing more natural ingredients like stevia, or anything that screams ‘individual’.
Think iced coffee with the latest miracle spice or goats’ milk infused with wild orchid – although on a hot day, of course, nothing’s going to beat an ice-cold Coke.
The Six Taste Moods
- Vibrancy – That feeling of being alive. It’s tangy, it’s fizzy. It has an umbrella in it. Drink match – sparkling white sangria.
- Affiliation – Feeling part of a group. It’s what everyone else is drinking. Drink match – Coke, beer.
- Tranquility – Relaxation time. It’s like a hug in a mug. Drink match – herbal tea, hot chocolate.
- Composure – When you want to be in control of your emotions. It’s good for you. Drink match – water.
- Superiority – You want something that makes you feel like a boss. It’s an acquired taste. Drink match – elderflower and cucumber, Campari and soda.
- Bravado – Wahoooooooooo!! A bottle could power a small mountain kingdom. Drink match – Powerade, Demon Energy
- Consumer research and brand planning system
- Developed in New Zealand in the late 1990s
- More than 8000 studies in 80+ countries and countless markets.
Coca-Cola Amatil has announced the launch of Amatil X, a new platform for emerging possibilities to power growth beyond Coca-Cola Amatil’s core business.
The new venture will support the development of concepts, start-ups and early-stage businesses that anticipate and address customer needs, and is a way for Coca-Cola Amatil to find new avenues of growth. Group managing director Alison Watkins says the world of customers is changing quickly, with increasing expectations driven by technology. “While remaining focused on our core is critical, we need to find new avenues of growth. We want to continue to challenge ourselves to provide our customers with ‘Only at Amatil’ experiences,” she says. At the core is AX Ventures, a multi-million dollar corporate venturing programme that has been set up to invest in future revenue growth opportunities outside of Amatil’s current business – and beyond innovation in beverages which sit within the core business. Investment opportunities will be identified via two avenues:
- Xcelerate – a corporate accelerator programme to operate in New Zealand and Australia powered by leading start-up accelerator BlueChilli. Xcelerate will seek applications from entrepreneurs and early-stage companies, gaining first-hand access to emerging technologies and trends; building a pipeline of investible businesses; and supporting the overall start-up ecosystem in New Zealand and Australia. Applications for Xcelerate opened last month.
- Xponential – an employee venturing programme. Xponential will leverage Amatil’s existing innovation programmes and other initiatives to identify internal opportunities for AX Ventures to invest.
Importantly, the programmes within AmatilX are not open to proposals for new beverages, and do not compete with existing innovation pipelines provided by brand partners including The Coca-Cola Company, Watkins says. Instead, there are three broad themes:
- Millions of moments of impact: concepts for creating a sustainable future
- One step ahead: concepts for redefining the customer experience; and
- Route to me: concepts for exploring alternative ways of getting customers what they want, when and where they want it.
The programmes will leverage Coca-Cola Amatil’s ability to rapidly test and validate relevant ideas and prototype solutions which improve the customer experience or create potential revenue streams.
At the end of the programme, AX Ventures will review participants for further investment. “Our team has been examining rapidly evolving companies across various sectors in Australia and overseas for the past six months,” Watkins says. “The result is Amatil X. Our aspiration is for Amatil X to set the benchmark for how to bridge the gap between large established corporations and the agility and innovation of start-up businesses, so that we leverage entrepreneurs to help fuel our growth agenda. We are investing today for tomorrow’s growth. We want the start-up community to know we’re open for business and supporting both the start-up community ecosystem, and the New Zealand and Australian economies.” www.ccamatil.com
If your Millennial offspring have stayed living at home pleading poverty, yet waste what ‘little’ they have on copious takeaway flat whites and smashed avocado, are you forgiven for being miffed? Kiwi consumer spending specialist Marketview managing director Stephen Bridle says yeah, nuh, maybe.
Millennial consumers in New Zealand have been labelled as big spenders, wasting their money on smashed avocado and takeaway coffee. And there’s more than a bit of truth to the epitaph.
In a report analysing spending behaviour by consumers aged 25-29, Marketview found that over the past eight years, these consumers have increased their spending by 56%, outstripping their growth in population.
Much of Millennial’s spending growth is due to a growing interest in eating out… whether it be cafes, restaurants, bars or fast food, Millennials really are dining out much more than previous generations.
With their preoccupation with convenience, takeaways are an increasingly popular purchase for this age group – our spending figures revealed that in 2017, Millennials spent more on takeaways than they did at clothing, footwear, health, beauty, pharmacy and cosmetic stores combined.
We also identified that Millennials have a strong preference for online shopping, with spending growth for nearly all online categories outstripping their bricks and mortar equivalents.
Figures show that since 2009, these consumers have more than tripled the amount they spend online, now allocating 10% of their spending budgets to online purchases. Popular online categories for Millennials are fashion, accommodation and, increasingly, groceries and food, encouraged by convenience and growing availability.
While many industries both on and offline are benefitting from Millennial money, figures from Marketview identified an emerging trend with potential to impact the wider retail landscape… younger consumers are increasingly spending their money outside the central cities.
In the past eight years, spending by Millennials in non-metro areas increased by more than 50%, while the CBDs of Auckland, Wellington and Christchurch combined only saw a 14% increase in spending from these consumers.
As young people increasingly turn to online options for their everyday shopping needs, the concept of the CBD and ‘High Street’ is becoming somewhat redundant, at least to Millennials. As they no longer need to head out to the shops in the city every weekend, Millennials are breathing life back into the ‘local village’, bringing business back to their communities as they go out for coffee, drinks and dinner in their local neighbourhoods – a phenomenon we are only seeing increase as this group grows.
Millennials are not to be underestimated in their spending power and ability to alter the retail environment. Retailers need to pay attention to the preferences and spending patterns of this generation if they want to profit from what is a highly valuable group of consumers, and not be left behind.
Wellington-based Marketview (https://marketview.co.nz/) analyses consumer spending patterns from reliable sources across all categories, enabling a deeper understanding of how consumers behave and helping clients across a range of industries to understand what is driving their sales growth or decline.
Wine and Beverage Systems Ltd
Importers & Suppliers of Wine Processing Equipment.
World Leading Exclusive European Agencies with Unique Patents including
Wine Pressing & Grape Handling (DIEMME ENOLOGIA), Filtration, Clarification, Wine, Brewing & Juice Processing (TMCI PADOVAN). Bottling / Filling, Wine, Beer, Oil, Spirits & liqueurs, Juices, Hot Filling (ALFATEK). Self Adhesive Labelling (CAVAGNINO & GATTI ). Labelling & Capsuling (ENOS EURO) . Capping Heads ( TECNOMAX). Washing/Drying (CAMES). Capping (ENOLMECCANICA). Filling, Honey & Spreads (TECONALIMENTARE). Filling & capping (Officine Pesce).
Processing & Handling equipment, pumps & Heat Exchangers (ENOVENETA). Depalletizing, Palletizing & Packaging (OMA).
100 Years (combined) Experience & Knowledge, 100 % Kiwi Owned.
After Sales Service & Support.
Extensive Spare Parts Department
No oxygen pickup/heating of product, Gentle Efficient Processing resulting in Superior Quality of your end product.
1/124 Tahunanui Drive
UV Solutionz are NZ and Australia’s specialists in the application of high output germicidal UVC technology as a non-thermal, non-chemical solution to microbial control in air systems, Foodtech/Packtech surfaces and water systems. We also offer systems for odour and grease reduction in industrial and commercial air extraction systems.
We offer consultancy, design and installation works in providing retrofit solutions of UVC technology to existing plant and machinery. UV Solutionz also offers an independent validation service to companies already utilizing UVC technology throughout NZ and Australia.
532 Kapiro Rd, RD1
For over 35 years Starline has produced reliable, easy-to-use, high performance dishwashers specifically designed for local conditions with the environment in mind. Offering a diverse range of machines manufactured right here in New Zealand, Starline dishwashers can be found in most small cafes through to productions kitchens around the country.
414 Rosebank Road
Dexion is a leading global storage solutions provider, delivering a range of industrial and commercial storage solutions for businesses large and small across every industry segment with a nationwide network providing superior racking, management systems and integrated solutions for warehouse and distribution.
We are Warehousing and Commercial Storage Solution experts specialising in:-
– Design and Installation of Pallet Racking,
– Food grade chiller Shelving Solutions
– Retail Shelving Systems
– Longspan Shelving Systems,
– Fully and Semi Automated Warehouse Systems,
– Warehouse Software Systems
423 East Tamaki Road
P O Box 58988
Autoline Automation is New Zealand’s leading supplier of conveyor, robotic and automated handling solutions to a wide range of industries. Our experienced and dedicated team are strategically positioned to be able to service all of New Zealand. We are constantly scoping clients’ and providing leading solutions. From concept, through to commissioning, Autoline is able to provide you with a complete solution. We specialise in a full range of conveyors for the food and manufacturing industries. Our robotic solutions are cutting edge and with our recent acquisition of Carbines Engineering we are New Zealand’s largest supplier of welding robots. The T-slot profile systems are the most competitive available and feature a vibration proof connection system. Get in touch with the Autoline team today!
90 Nelson Street
PO Box 45-017
Full turnkey or bespoke electrical and automation systems integrators. Our team of 20+ engineers have broad experience with all major automation brands and across many industries. We enjoy working with our customer to deliver world class systems.
Services include: Machine/Process Safety Risk Assessments, Design & Delivery. Process Automation & Control. Materials Handling & Batching Controls. Functional Design. Electrical Engineering & Design. Project Management and Delivery. Manufacturing Execution Systems (MES). Overall Equipment Effectiveness Systems (OEE). RFID, Barcodes, Track & Trace systems. Production & Compliance Reporting. Electrical Panels and Install. Process Commissioning. PLC, HMI, SCADA, Industrial Networks. Production & Materials Handling Robotics. Industrial Cyber Security.
89 Carbine Rd
PO Box 112356
Prime Pump is a Kiwi company that, exclusively, brings the world’s best pump technology home.
Established over 10 years ago, we are an inter-generational company committed to the future of our clients’ companies, and their clients too.
Our pumps are used in a range of situations where lives, livelihoods, and the environment can be at stake. Because of that we feel a real responsibility to providing technology that delivers quality, efficiency, and reliability every day.
We are innovators and continue to look for ways to improve our service and add value to the products we sell and hire.
10 Chesterfield Street
PO Box 412
Taura specialises in functional fruit solutions for everyday food products, which enable manufacturers to capitalize on promising consumer trends & opportunities.
Taura’s fruit ingredients sweep away technical barriers that can occur when adding fruit into long shelf life products, and pave the way for a wide range of exciting new products.
16 Owens Place
Mount Maunganui 3116
Apollo Projects specialises in the design and construction of industry-leading food and beverage processing and storage facilities. We are trusted specialists with a diverse knowledge of the food processing sector. We deliver comprehensive, innovative and highly efficient process facilities whilst always looking to challenge traditional conventions.
17 Ron Guthrey Road
PO Box 14132
Finance District is a finance brokering company, clients come to us to help them get access to finance throughout the country to go on holiday, renovate their kitchen, purchase a new home and a car to go with it.
Our clients don’t want to do the hard work of going to each lender to find the loan with the best rates – we do that for them.
Our platform leverages digital to its full potential making the process much easier to signup and get approved. If you need a loan click on our website to get started.
14 Shirley Raod
Specialists in Food & Beverage manufacturers audit cleaning, we ensure your production areas are clean and sanitised using proven cleaning techniques and Anti-Microbial Treatments. Teams are available 24/7, we provide a cost effective and efficient solution to suit your needs. At height and confined space work our strength, health and safety our priority.
• Industrial cleaning
• Industrial painting
• Food manufacturers audit cleaning
• Anti-Microbial Treatment
• Moss and Mould Treatments
• Building maintenance
• Floor maintenance
• Bird Proofing and Deterrents
Unit 2, 10 Dent Place
P.O Box 72081
Eriez’ range of metal detectors, magnetic separators and vibratory feeders, screeners and conveyors are designed for the specific needs of the food manufacturing industry. Products range from Xtreme Metal Detection systems and the RE7 Tube Circuit to the ProGrade line of magnetic separators which includes highly effective Plates, Grates, Traps, Tubes and Sight Glass Magnets in standard industry sizes. Strengths vary from 2000 to 12000 gauss. Eriez metal detectors can be combined with the strongest Rare Earth magnets to provide superior protection against both ferrous, nonferrous and work-hardened stainless steel. Eriez also offers audit, inspection and testing of equipment to ensure our customers are compliant with the HACCP International Food Standards. Eriez provides an extensive range of innovative equipment to protect product purity, from the moment ingredients enter your plant to the time the end product is shipped. Eriez is recognized as a world authority in advanced separation, conveying and inspection technology.
21 Shirley Way
61 2 4389 6199
61 7 3859 6869
61 7 4998 6999
Mackay Mail Centre
61 8 9356 5444
61 8 8340 9766
A leading supplier of Industrial Spray Nozzles; C.I.P; Water Saving Washdown Equipment; Compressed Air Safety Nozzles & Guns; Foamers, sanitising , Fogging Equipment & manufacturer of patented Spray Dry Nozzle technology; the Drip-Pro™ Check Valve, which eliminates dripping in chambers.
Reel Tech Stainless Steel Reels offer protection against contamination and corrosion by ensuring no paint transfer or rusting; innovative patented for quick & efficient hose storage and safety.
Specialising in water conservation, Spray Nozzle Engineering are a leading supplier of Washdown equipment, and tank rinsing, cleaning, and washing nozzles and machines.
532c Grey Street
PO Box 7155
00 61 3 9585 0218
Rockwell Automation, the world’s largest company dedicated to industrial automation and information, is focused on making its customers more productive. Throughout the world, our flagship Allen-Bradley® and Rockwell Software® product brands are recognised for innovation and excellence.
Our solutions are built on an information-enabled architecture and focus on the business issues facing the food and beverage industry, addressing each phase of a manufacturing operation – from raw material through final shipment to distribution network optimisation and management. With Rockwell Automation, we can help you meet your cost, quality, flexibility, and regulatory challenges.
Rockwell Automation Australia is the subsidiary of Rockwell Automation, Inc. – a leading global provider of industrial power, automation control and information solutions that help machine builders and manufacturers achieve a competitive advantage in their businesses. The company’s broad product mix includes control logic systems, safety, sensors, human-machine interfaces, drive controllers, power devices, and software.
2B Pacific Rise
PO Box 14047
Powder Systems and Services is a New Zealand owned and operated company supplying powder handling systems and services to the food and dairy industries. As an integral backbone to the business, Powder Systems is the NZ agent for Magnattack® magnets, and authorised reseller and service agent for Donaldson® Filtration Solutions.
Magnattack Global offer hygienic magnet solutions for the control of metal fragments.
Magnattack have over 40 years’ experience offering many different applications including self-cleaning magnets, inline magnets for pressure or conveying systems, liquid and grate magnets. All gauss ratings are certified by a third party and they only use the highest quality materials. Magnattack are endorsed by HACCP international food safety standard 0909MAGSEP 1-2010.
Donaldson Filtration Solutions are well known for their dust collection solutions and Powder Systems provides additional support by offering new equipment, parts and onsite services.
For further information take a look at our brand new website. www.powdersystems.co.nz
17A Hobill Ave
PO Box 85062
We design and manufacture a comprehensive range of conveyors and equipment. Our knowledge and experience provides the ultimate solution for transferring, and production, of meat, pies, fruit, yogurt tubs, bread products, crates and packaged items.
Our engineers have been designing and building equipment for over 30 years.
60 Kerwyn Ave
Camfil is the Global leader in Air-filtration for critical process with a direct to market presence in New Zealand. We are a Green company focused on the Total cost of ownership to our customers while still providing them the best Clean Air Solutions. Our range includes Process and Food safety tested filters, Air-Purifiers, Comfort air filtration, Molecular gas filtration, Dust and fume collection systems, Storm proof intake louvers, Vermin and insect screening systems, Biological containment systems, Pressure gauges and air-flow measuring products. Our services include custom and detailed design, IANZ accredited air testing, IQP registered fume cupboard inspections, Validations and certification for clean process applications to ISO, AS/NZ and NSF standards. We strive to provide our customers with the best service and advice.
Unit 30 / 930 Great south road
PO Box 112097
Cambridge, Waikato 3450
07 827 8435