“More than half of people consume between one and two coffees and, worryingly, nearly 20% of them consume between one and two fizzy drinks per day,” 1Above chief executive Stephen Smith says. “We also know that 13% of people drink between one and two energy drinks. With the sugar, caffeine and taurine content in these, it makes sense that people aren’t getting a good night’s sleep.
It’s becoming increasingly clear that Kiwis are looking for healthy alternatives to the traditional beverage and snacks that provide short term ‘bad energy’ and come with a ‘crash and burn’. We’re seeing no signs of people slowing down, and for us as health and wellness innovators, it’s about finding solutions that give people the option of staying on top, without sacrificing their health.” 1Above is the only New Zealand company that uses French maritime bark extract pycnogenol in its products.
The super antioxidant is known for its health benefits, including recovery, circulatory and heart functions, vision, cognitive function, joint support, and respiratory health. More than half of the survey respondents were aged between 25 and 44, and authors believe responses might be slightly skewed to a fitness-orientated audience.